Wednesday, 11 June 2014

3 Creative Ways to use Timehop in a Marketing Campaign

What is Timehop?
One of the most up and coming apps at the moment is Timehop - a digital time capsule which digs into your social media posts of the past in order to see what you posted on this day X year/s ago. Timehop links to your Facebook, Twitter, Iphoto, Instagram, Foursquare, Dropbox and Iphone / Android camera. Conjuring up a feed each day to let you know exactly what you posted / captured. You can choose to share your Timehops on social media - or keep them private.

Who uses Timehop?
An app like this is aimed towards anyone and everyone - the main principle here is social media usage. 
No matter what you are marketing, there may well be a clever link here towards Timehop. 

Marketing on Timehop
The main aim here is Timehop's share feature, whereby users re-post what they did on this day with fresh comments almost reflecting on the post. 

1. The Facebook Generation
Most likely this audience have had their social media profiles since the age of 13, therefore their Timehops will cover the embarrassing young adult phases of their youth. From melodramatic fall outs with friends, to their last days of high school.
MARKETING THOUGHT POINT: Use Timehop to enhance this, running social media competitions on the right days in the year, IE last day of high school, in order to increase engagement on your brands social media feed. 

2. Family Orientated Memories
During the course of your social media years, you may well have had a child - or two, or three. By now they are older. Your brand may decided to run a campaign based on family life through the years, asking the audience to share their memories on Timehop. This is also a great way for people who have been through similar family issues, to inform those who are going through it in the present IE - my child is teething. You may also create an active community for your brand, with people engaging with one and other over similar issues. The idea of using the past in order to inform the present. 

3. You and Your Brand
You may go back in time with your brands social media to find out what campaigns you ran a few years back. If you ran something highly successful which generated a lot of buzz you could ask for those people to re-post using Timehop for a fresh idea. Lets say: "on this day 2 years ago it was fathers day! we asked you guys to post your best memory of you and your father, we want you guys to use Timehop to re-post what you wrote for a chance to win a meal for two". 
Simple idea, yet it goes deep as it appears to make your brand more humane with having an active history. 

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