Wednesday 11 June 2014
3 Creative Ways to use Timehop in a Marketing Campaign
What is Timehop?
One of the most up and coming apps at the moment is Timehop - a digital time capsule which digs into your social media posts of the past in order to see what you posted on this day X year/s ago. Timehop links to your Facebook, Twitter, Iphoto, Instagram, Foursquare, Dropbox and Iphone / Android camera. Conjuring up a feed each day to let you know exactly what you posted / captured. You can choose to share your Timehops on social media - or keep them private.
Who uses Timehop?
An app like this is aimed towards anyone and everyone - the main principle here is social media usage.
No matter what you are marketing, there may well be a clever link here towards Timehop.
Marketing on Timehop
The main aim here is Timehop's share feature, whereby users re-post what they did on this day with fresh comments almost reflecting on the post.
1. The Facebook Generation
Most likely this audience have had their social media profiles since the age of 13, therefore their Timehops will cover the embarrassing young adult phases of their youth. From melodramatic fall outs with friends, to their last days of high school.
MARKETING THOUGHT POINT: Use Timehop to enhance this, running social media competitions on the right days in the year, IE last day of high school, in order to increase engagement on your brands social media feed.
2. Family Orientated Memories
During the course of your social media years, you may well have had a child - or two, or three. By now they are older. Your brand may decided to run a campaign based on family life through the years, asking the audience to share their memories on Timehop. This is also a great way for people who have been through similar family issues, to inform those who are going through it in the present IE - my child is teething. You may also create an active community for your brand, with people engaging with one and other over similar issues. The idea of using the past in order to inform the present.
3. You and Your Brand
You may go back in time with your brands social media to find out what campaigns you ran a few years back. If you ran something highly successful which generated a lot of buzz you could ask for those people to re-post using Timehop for a fresh idea. Lets say: "on this day 2 years ago it was fathers day! we asked you guys to post your best memory of you and your father, we want you guys to use Timehop to re-post what you wrote for a chance to win a meal for two".
Simple idea, yet it goes deep as it appears to make your brand more humane with having an active history.
Monday 13 January 2014
A Basic Guide to Snapchat
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Snapchat is a mobile app in which you share photos and
videos of ‘right here right now’ sort of moments with friends. Snaps are quick
and simple with the option to add text and drawings onto your image.
Even my Grandparents use Snapchat – it’s that easy.
10 Second Rule
You only have a maximum choice of up to 10 seconds for each
snap. Quick bursts of short, snappy pictures become humorous and exciting after
a few seconds. Heavy reading content? You’ll need the full 10.
You can also send videos, which are up to 10 seconds long.
Gone Forever
To view a snap, you need to place your finger on the screen.
The countdown will then begin (1-10 seconds) to view the image, once this is
over the picture is gone forever. When you remove your finger from the image,
you will not be able to view it. This is to stop people from ‘print screening’
snapchats, because lets face it – I bet we have all sent hilarious embarrassing
faces to our friends.
Print Screen Warning
Creating an Account
A normal user can find their friends VIA their Snapchat
usernames or mobile number.
As an organisation it it’s important to set up a company username
that people can quickly identify with - for example ‘hausofverve’. This is to
ensure people accept your request to connect – mainly so they realise you are
not spam.
It would be an idea to post this on your Social Media in
order to increase the number of people who add you to their friends.
Remember you need to ensure the privacy settings are public!
‘Everyone can view my snaps’.
Additional Features
If you ‘flick’ (for lack of a better verb) the screen left
and right, you have access to basic filters and information such as the
temperature, time and date. This can make a simple ‘snap’ look professional
quickly.
Don’t Misinterpret It
Snapchat isn’t about the finest quality pictures and videos;
nobody really cares because they disappear. It’s a personal app, which is quick
and easy to use.
It could be the best way to generate word of mouth!
Sunday 12 January 2014
Top 5 Weekly Marketing Posts
Top Marketing Picks of the Week:
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- Dan Zarella - The Science of Social Media Online Conference Video If you have a spare hour, this is a fantastic video of a Dan Zarella conference on the Science of Social Media.
- Hey Shaynee! - 4 Creative Ways To Stand Out A Feel good post offering some amazing tips for standing out!
- Hub Spot - A Glimpse into the Landscape of Social Sharing Which is the best Social Media site to share on? Hub Spot have put together an interesting infographic which may surprise you.
- LinkedIn Tara Hunt - For Pete's Sake, Brands, Stop Focusing on Viral Tara Hunt proposes a different focus to marketing altogether.
- Marketing Week - How Social Media is a Danger to Brands Could Social Media be dangerous for brands?
Saturday 11 January 2014
A Question of Ethics
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A few months ago, when I was traveling in Russia, I met a
group of international volunteers. On meeting we exchanged greetings and got
onto the subject of careers.
I explained – very proudly – that I was a marketer.
A man from the group drove into a speech about corruption,
unhealthy food, persuasion and mind games of the public. Ending with the
sentence “you tell people what to buy, what to do and how to feel without
letting them think for themselves”.
The thing is he wasn’t too far off the truth.
The ability to Market well truly is a great power as it
impacts heavily on people’s lives.
It is a question of how you decide to practice.
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Marketing Ethics
Practicing ethically should be the hub of business; there is
no excuse for creating or promoting something, which ultimately exudes ugly
consequences.
There really is a lack of literature on the topic of
Marketing Ethics. This is shocking considering there are heavy unethical
implications to marketing, and danger in contributing towards this directly.
I began to think about my personal boundaries as a Marketeer
and came up with some areas I wouldn’t be okay with engaging in:
- Promoting unhealthy food to young children
- Promoting products with addictive side effects
- Services which scam and trap people in terrible financial difficulties
- Promoting products which are formed through supply chains who engage with: child labour, poor working conditions and without fair trade
- Working for organisations who do not uphold corporate social responsibility
What are your views on Marketing? – is ethics something
important to you?
Do you think more should be done to enhance the ethical
teaching in marketing?
I recommend reading this article from Marketing Week.
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